Industry Talk

Blaser SwissLube India’s industry experts share their perspective of the Indian metal cutting industry

Competitiveness, Digitisation, Sustainability

 

Blaser SwissLube India’s industry experts share their perspective of the Indian metal cutting industry,  how industry’s top customer, the company’s strategy focus and its plans for IMTEX 2019.

Blaser Swisslube develops, produces and sells high-quality metalworking fluids. Working with Blaser, customers all over the world successfully produce a range of parts –  tiny parts for the watch-making industry, demanding parts in the medical industry, huge structural elements for the aircraft industry and mass produced critical automotive parts.

The independent and family-owned Swiss company was founded in 1936 and has since grown from a small business into a global player leading in technology. Since the foundation of the company, the requirements of the market and the products’ best possible compatibility with people and the environment have always driven Blaser Swisslube.

Blaser SwissLube has subsidiaries and general agencies in more than 60 countries.

Indian Metal cutting Industry:
Our Perspective

Transparency and Holistic view on Total Productivity will be key! Competitiveness will challenge the manufacturers more due to complexity emerging in global world due to both the emerging trend protectionism and newer technologies, which are disruptive or innovative.

A lot would be available to choose from in the market for enhancing productivity. People at companies must look at:

  • Competent partners with high reliability
  • Make every element in manufacturing more value adding
  • Invest in future technologies

Due to new technologies and new dimensions in thoughts, it would be extremely important & interesting to drive the competitiveness and productivity with holistic approach. People will have to constantly learn & educate themselves more in future.

How is the Indian automotive industry shaping up with advent of new production technologies?

Change management has become a key task due to faster changes coming in technologies from multiple directions and dimensions. Simple digitisation to complex digitalisation are trends that are creating huge impacts in manufacturing. Industry is learning to be more agile. Manufacturing companies are unique in themselves and every manufacturer will have to look into its setup and take these technology pieces and put them together as per individual needs and create a symphony.

Environmental sustainability: Awareness is high with people all across about the ill effects brought in by many factors of industrialisation so far. People are conscious and have started thinking and contributing towards better environment and health of people. New Technologies are enabling the efforts.

Human Resource management needs a fresh perspective. People need to be educated on progressive views with clearer fundamentals.

Blaser Swisslube: Strategy focus

The Liquid Tool – It is fascinating to see the positive impact, which can be brought by investments in the area of metalworking fluids. Blaser Swisslube has been able to demonstrate this dimension very well over the years. Liquid Tool gives us a chance to grow with customers who have a holistic approach to production & manufacturing process and recognise the true value of cutting fluid. We want our customers to be more successful with our Liquid Tool. Our company has been fully committed to provide customers with comprehensive solutions rather than merely products.

Hundreds of cases studies have been conducted in India to witness these improvements at customers’ places wherein investment by customers in our Liquid Tool generated substantial returns on their investments. Many customers have witnessed 8 percent to 15 percent range in cut time reduction and 20 percent to 40  percent improvement in tool life. However, it all depends upon the individual machine setup. Each one is unique.

Providing added-value through our Liquid Tool has become our way of life!

Showcasing at IMTEX The clear choice – Synergy 735

At IMTEX 2019 in Bangalore, the company will be presenting their newest coolant, Synergy 735.

The crystal-clear, water-miscible and oil-free metalworking fluid ensures spotless surfaces that are easy to clean thanks to its neutral pH and outstanding rinse behavior. Synergy 735 has a neutral odor, excellent skin compatibility and offers a clear view of the machining process. It performs in a variety of materials such as titanium and aluminum alloys as well as steel and stainless steel, copper alloys and composites.

Titan Gilroy, former prizewinning boxer, the owner of Rocklin, California, US-based CNC machine shop and a reality TV star, has switched all his machines to Synergy 735: “It’s so clear – it looks just like water. The best coolant I’ve ever used. My guys love it.”

Punit Gupta, Managing Director of Blaser Swisslube India, says: “Productivity, economic efficiency and machining quality are factors that critically depend on the choice and the quality of the metalworking fluid. With our profound know-how and experience, customized services and excellent products, we help you fully capitalize on the potential of your machines and tools and turn your metalworking fluid into a key success factor – into a Liquid Tool.”

At the booth of Blaser Swisslube (hall 3A at stall A118), IMTEX visitors will be able to discuss Synergy 735 with Blaser specialists. The coolant experts are looking forward to seeing you and supporting you in optimizing your machining processes.

www.blaser.com

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