Anil Kumar, MD, CERATIZIT shares with us how his company fosters long-lasting relationships with customers and positively influences its ecosystem
Customer Delight
CERATIZIT actively engages with its customers to understand their needs, concerns, and feedback. It creates channels for them to easily provide suggestions and opinions.
The company’s products and services are tailor-made as per customer preferences. Stocks are maintained for frequently demanded items to ensure that timely deliveries are met. To enhance customer engagement, CERATIZIT organizes in-house plant seminars and conducts events to showcase the latest product updates, providing more opportunities for direct interactions.
The company implements programs for enhancing process efficiency on the customer’s shop floor to foster engagement.
It maintains an active presence on social media to connect with customers, share updates, and respond to their inquiries. It offers loyalty rewards, discounts, or exclusive perks to customers who have consistently engaged with its brand.
The company has established a specialised regional support team dedicated to efficiently addressing concerns and resolving issues to minimize customer challenges.
Partner Delight
The company collaborates with partners toward a shared objective to recognize prospects for mutual expansion. Its aim is to work together with a common target to identify opportunities for mutual growth. The aim is to address customer challenges collaboratively to reach a win-win resolution.
CERATIZIT’s approach with its partners is on a long-term perspective aiming sustainable growth and success together. It conducts training of business partners and their support staff on a regular basis on latest and innovative products for knowledge building. The company believes in two-way communication with its partners. Regular communication helps to improve trust and leadership.
Industry Outreach
CERATIZIT is a member of all leading industry forums like CII, ICTMA, IGCC, VDMA, SIAM & IMTMA. The company was awarded the ET Best Brand award in the cutting tool segment for the last two years.
The company also arranges industrial tours for leading colleges and universities to promote its brand.
Media Outreach
In addition to regularly posting on social media platforms like LinkedIn and Facebook, the company management participates in trade fares and exhibitions like IMTEX. It collaborates with all leading global tool manufacturers to promote its products and services. It published print advertisements about new product launches and innovations in leading industry magazines.
Social and Environmental Engagement
CERATIZIT has been working towards the welfare of society and aims to positively influence the world. Some of its recent CSR activities are mentioned below.
- Supporting education for girl children in nearby schools.
- Support to nearby schools for:
- Water purifiers
- Hot/Cold Water dispensers
- School Uniform
- Plantation initiatives in the school campus
- The company participates in Blood donation camps at all its locations.
- During the pandemic, the company
- Donated oxygen concentrators
- Distributed medical kits for beneficiaries and through the local CMC/panchayat offices.
- Donates sewing machines to families
Executive Profile
Anil Kumar, Managing Director, CERATIZIT
Business development and business operations management are key focus areas of Mr. Kumar’s work. He is a result-driven, dynamic professional who loves to work in the organization to achieve its organizational objectives by generating revenue for the company.
As an accomplished senior professional he has overall 31 years of experience in diverse areas such as Profit Centre Management, Sales, Business Development, Strategy planning, Production, Operational Excellence, Marketing, Technical services, Logistics & SCM, IMS, After-sales Service Operations and Key Account Management within the engineering domain. He has gained a good amount of experience in managing business operations encompassing sales & service, channel management, production, administration, market and competition analysis, and people management, with a key focus on ROI & profits.
For over 100 years, CERATIZIT, which is part of the Plansee Group, has been a pioneer in developing exceptional hard material solutions for machining and wear protection. The private company, with registered offices in Mamer, Luxembourg, develops and produces highly specialised cutting tools, indexable inserts, rods made from hard materials and wear parts. CERATIZIT is the global market leader in various application segments and successfully develops new carbide and cermet grades, such as for wood and stone working.
With more than 7,000 employees at more than 30 production facilities and a sales network with over 50 branches, CERATIZIT is a global player in the carbide industry. The company’s international network includes subsidiary Stadler Metalle and joint venture CB-CERATIZIT. The technology leader continually invests in research and development and holds over 1,000 patents. Innovative hard material solutions from CERATIZIT are used in various sectors, including mechanical engineering and toolmaking, in the automotive and aerospace industries and in the oil, gas and medical industries.
E copy the Magazine – https://www.machineinsider.com/machine-tools-industry-influencers-2023/