Industry Talk

Creating Competitive Advantage

Rajesh Ghashi, Founder Member Board and MD, CHIRON India Machine Tools shares with the readers ways in which his company prioritizes engagements with customers, industry associations and the environment

Customer Delight

Customer Satisfaction is the most important aspect for any successful business and CHIRON Group makes it sure that its customer remains satisfied and delighted.  To achieve the company has formed our strategies accordingly to address this point.

  • Generating continuous insights about customers’ and market‘s needs and challenges
    • Providing valuable insights about customers’ and market‘s perceptions as input for business development decisions
    • Continuous monitoring of CHIRON‘s performance throughout the customer survey
    • Generating continuous insights about trends and weaknesses in customer interactions
    • Establishing channels to communicate the strategic relevance of customer satisfaction for CHIRON
    • Continuous generation of content for customer communication channels regarding the satisfaction of CHIRON‘s customers and the quality of CHIRON‘s products and services
    • Identification of CHIRON promoters and potential multipliers of marketing messages
    • Observation of service processes (Hotline, Maintenance, Repair)
    • Monitoring of quote perceptions (orders and rejections) including commissioning

Further Managing Experiences which include as much interactions as possible, execution of surveys immediately after interaction, choosing of optimal channel of survey, building experience database, connecting results with existing CRM, providing immediate access to sales, service, marketing and business development, inform relevant people for action to be taken, document the external stimulated actions as well as internal actions in advance and monitor the results.

Partner Delight

 To ensure long-lasting relationships with our partners, suppliers, logistics service providers CHIRON drives the following initiatives:

Tactics (Plan):

  • Find the real market price by Benchmarking and by securing a more balanced suppliers/vendors portfolio by redistributing volume.
  • Discover new technologies such as patternless technologies.
  • Focus on the TCO (Total Cost of Ownership) model

Strategy (Implementation):

  • By creating competitive advantage and reducing supply risk through strong relationships.
  • Having strong co-operation within category team, R&D, SQE (both side), logistics.
  • Early involvement in developing key suppliers/vendors for efficiency and cost improvement.

Industry Outreach  

The awards that CHIRON Group has received in itself show the commitment and outreach of the Group in the Industry as well as its leadership.  CHIRON Group has won many awards and a few of them are listed below.

Awards

Best Employers for Future Work 2023 (Business Punk and Statista)

Germany’s Best Employers 2023 (Stern and Statista)

World Market Leader 2023 (University of St. Gallen)

Volunteer-friendly employers in civil protection 2022 (State of Baden-Württemberg)

Germany’s most desirable employers 2022 (F.A.Z.-Institut)

Employers of the Future 2022 (German Innovation Institute for Sustainability and Digitalization)

Germany’s Best Training Companies 2022 (Deutschland Test and Focus Money)

Germany’s Best Employers 2021 (die Welt)

The Economic Times Best Metal Cutting Brands 2022

Events

The Group participates in all major events/exhibitions. CHIRON is an active member of leading associations such as  VDW, VDMA, umati, IGCC 

Media Outreach  

Find more details at the social media Accounts of the CHIRON Group:

LinkedIn: https://www.linkedin.com/company/chiron-werke-gmbh-&-co.-kg/

Instagram:  https://www.instagram.com/chirongroup_official/

Social and Environmental Engagement  

  In January 2023, the CHIRON Group was also recognized as a “Ehrenamtsfreundlicher Arbeitgeber im Bevölkerungsschutz 2022” (Volunteer-friendly Employer in Civil Protection). With this award, the Ministry of the Interior for Digitization and Communities of the State of Baden-Württemberg honours companies that have supported their employees for many years in voluntary civil protection work.

Executive Profile

Rajesh Ghashi, Founder Member, Board and Managing Director of CHIRON India Machine Tools Private Limited

Rajesh Ghashi is the founder member of the Board and Managing Director of CHIRON India Machine Tools Private Limited subsidiary of CHIRON Group SE, Germany which was established in the year 2011 in Bengaluru India.  Mr. Ghashi is an Industrial and Production Engineer by education and has over 3 Decades of experience in the field of application engineering, manufacturing and automation solutions, supply chain management of CNC Machine Tool Industry apart from managing the whole business cycle of a Company.

The CHIRON Group, headquartered in Tuttlingen, Germany is a global company specializing in CNC vertical milling and mill-turn machining centers, as well as turnkey and automation solutions. Comprehensive services, digital solutions and products for additive manufacturing complete the portfolio. The Group has a global presence, with production and development sites, sales and service subsidiaries, and sales agencies worldwide. Around two thirds of machines and solutions that are sold are exported. Key customer sectors are the automotive, mechanical engineering, medicine and precision engineering, aerospace industries, as well as tool manufacturing.

The CHIRON Group is proprietor of the CHIRON, STAMA and FACTORY5 brands for new machines, as well as the automation brand GREIDENWEIS, CMS for refurbishment and HSTEC for motor spindles and fixtures. CHIRON machining centers are renowned for their highly dynamic design and their precision. The focus of STAMA is on stability and complete machining, while FACTORY5 expert area is high-speed machining of micro-technical components. GREIDENWEIS is a system partner for custom, end-to-end automation solutions, and CMS provides completely refurbished machines from the Group. HSTEC specializes in the development, manufacture and repair of high-speed motor spindles and fixtures. The final core area of expertise in the CHIRON Group is in additive manufacturing products and solutions.

Machine tool Influencers 2023

E copy of the magazine – https://www.machineinsider.com/machine-tools-industry-influencers-2023/

Related Articles