Gautam K. Ahuja, CEO & Managing Director, GUHRING INDIAsheds light on his company’s initiatives that are helping and empowering its customers, the industry and the environment.
CUSTOMER DELIGHT
GUHRING India views its customers as business partners and strongly believes in promoting a long-term relationship with the customer. The company’s aim is to increase its customers’ productivity by offering quality products and services.
By implementing GUHRING India’s high performance toolings and technology, customers can get more output from their existing manufacturing set-up. By using its versatile tools, the customer can eliminate additional operations, additional toolings and in some cases the whole machine itself is eliminated by getting the required productivity output from single machine itself.
With a global network of production sites, GUHRING develops and produces precision tools for all the important markets. Users from the automotive, aviation, aerospace and mechanical engineering industries put their faith in its pioneering tools. With innovative technologies, GUHRING can implement specific customer requirements, from process design to new technology implementation – flexibly, promptly and on a global scale. Its extensive sales & service network delivers global expertise to the door-step – in fact on to the machines of the customer irrespective of the location.
With GUHRING tools, customer can be rest assured that the cutting material, geometry, and coating (in other words, the essential parameters that influence the performance of a precision tool) are perfectly synchronised. With probably the most comprehensive standard tool range on the market and the scope of its special tool production service, customers are guaranteed to always find the most optimal tool for the specific machining task at GUHRING.
PARTNER DELIGHT
Its channel partners are part of its extended team who reach out to customers beyond the scope of its sales network. They extend the GUHRING reach, penetrate untapped areas, ensure a win – win association for all.
GUHRING develops a qualified & committed distribution network that works on GUHRING’s core strengths of superior Product Performance, best quality, and unmatched technical Support. The channel partner team members are considered as its sales team members and extensive training is provided so that they become self-sufficient and can make decisions on their own.
It supports its channel partners by providing printed materials such as catalogues, brochures, technical handbooks. catalogues and other printed material. Electronic versions of the printed materials are available on the GUHRING website in PDF file type.
Information about new product introductions, successful case studies is constantly shared with the channel partners to ensure that awareness and knowledge of all partners are at the same level.
INDUSTRY OUTREACH
The formulation of industrial policies is often influenced by the feedback and inputs of the industry associations who work as the bridge between the administrative agencies and the industry. Industry associations provide a collective voice for individual businesses in an industry and are most valuable for any industry to sustain, adapt or grow. There is a very important role played by the associations in bringing together companies for training, knowledge sharing and brainstorming sessions. These sessions bring up the quality of standards of all participating companies.
Industry academia collaboration can start at the curriculum formulation stage. Constant & constructive intervention of the industry in academia through activities like guest lectures, industrial plant visits, internships will help the students to be more industry ready. These activities will also help the industries to tap into the talents of students who are better prepared for the industry and will need less time to pick up the nuances of the job.
GUHRING is a member of almost all the major industrial associations and is also an industry partner for many academic institutions. It actively conducts & participates in all the various activities associated with the associations and academic institutions.
MEDIA OUTREACH
Media outreaches need to be relevant to the occasion, which is why you might want to connect your pitch to something new that just has happened or offer a brand-new addition to an existing story.
In the manufacturing field, the communication will be B2B type and the receiver which in this case will be the user, will be more concerned about the cost savings or productivity improvement which will be achieved by implementing the new concepts or technology communicated.
GUHRING follows a focused approach to communicating the new product releases, successful case studies, and the latest developments through E-communication channels like E-mail, social media channels like Instagram, and Facebook, and networking channels like LinkedIn. GUHRING actively showcases its new products and technologies in exhibitions and print media, directly connecting us to the business community.
How the user comprehends the message is an important aspect which affects the effectiveness of the whole communication exercise. Providing the best sales & service experience and maintaining a good rapport is of utmost importance in the B2B segment.
SOCIAL & ENVIRONMENTAL ENGAGMENT
GUHRING respects the culture and ethics of the society and values the position it occupies in the society. GUHRING is aware of its responsibility towards the environment and sustainability.
GUHRING encourages its employees and its suppliers to follow the same principles.
GUHRING India is proud to be ISO 14001 -2015 certified. It is committed to adopting a comprehensive EMS to continually improve its environmental performance. It aims for continual improvement in preventing pollution and preserving natural resources. It take utmost care to minimize waste generation and to ensure appropriate disposal of inevitable waste generated. Adopting technological upgradation towards reducing environmental impact is prioritised. Going in for digitalization of processes and approvals to reduce paper consumption, rainwater harvesting, and providing training to employees & other partners on environmental protection and good practices are some of the steps taken by the organization. GUHRING India is an active partner & participant in the CSR programs of its customers.
Executive Profile
Gautam K. Ahuja, CEO & Managing Director, GUHRING INDIA PVT. LTD
Mr. Ahuja is an experienced Managing Director with 30 years of experience with P&L responsibility. He has a demonstrated history of working in the mechanical or industrial engineering industry.
He is skilled in strategic planning, sales & operations, marketing, business development, channel and team management, and strong negotiation Skills. Mr. Ahuja is a strong business development professional in B2B with leadership roles, with a Bachelor of Engineering (B.
E copy of Magzine – https://www.machineinsider.com/machine-tools-industry-influencers-2023/