Manufacturing Industry exhibitions have a strong request in marketing for producers, not only for industry gatherings and personal sales networks but also for showcasing products and innovations.
During the pandemic, the manufacturing trade shows were losing their effectiveness. This situation forced a lagging industrial sector to evolve its Digital marketing at a much faster rate in order to educate and engage prospects.
The website itself is an exhibit of the solutions, products, and services. If you plan to display a new product, should it be on the website first or displayed at the booth as a new launch?
In both cases, a trade show plays a vital role, since customers would like to see and feel the product physically. Hence it does not make manufacturing trade shows obsolete and is always part of the marketing mix.
Many factors that drive value for trade shows:
- Personal bonding
- Live demos
- Innovation meets Technology
- Where do we stand in terms of comparison with competitors
- Promotional activities which help in Brand recall and creating Brand awareness
- Meeting current customers and networking with new prospects face to face
and much more……
Trade shows provide a platform to meet and interact with the top management team of companies and vice-versa companies can use this platform to feel the pulse of the market, know the upcoming emerging trends or segments, plan strategies, generate leads, and manufacture new products accordingly.
Also, companies should use social media and other digital means to promote the event and encourage the attendees to visit the booth.
Post-pandemic, people are willing to see in person the new and latest technologies and what better platform can be than a “TRADE SHOW”
And the journey continues……………….
Authored By
Mr Mahantesh Swadimath
