DONEAR GROUP GEARS UP FOR THE TIMES AHEAD WITH A SUSTAINABLE APPROACH
10th June 2021, Mumbai: Pioneering in innovation and having a rich legacy, Donear Group Companies became the first textile company, in India, to introduce the revolutionary product, Anti-viral fabrics under the brand GRADO.
The second wave of Covid-19 has severely impacted people’s health and also affected industries across sectors. In lieu of the pandemic, Rajendra Agarwal, Managing Director, Donear Group said, “The current situation is undeniably challenging. But, for our country, setting up infrastructure, aid from different countries, and the procurement and roll-out of vaccination for 18+ are measures through which we can combat it.
Although the retail market sentiments have plateaued (for discretionary products like ours) for the past few weeks due to the lockdown, we are expecting the demand to rise with the upcoming Festive & Wedding season underway. Currently, we are focusing on doing our bit to help the economy by working on optimum production (including NEOTECH anti-viral fabrics), supplying to businesses/brands, and the export market. We feel that there will be a bounce-back in the foreseeable future and are optimistic about it.”
Further, he added, “While the way forward is through product innovation, building channel strength and diversifying (both in terms of business and product), there is an increasing need for brands to be sustainable. At Donear, we are conscious of the concept of sustainability and are devoted to making the most of the resources at our disposal. We have an effluent water treatment plant in our Amritsar factory premises and headquarters in Mumbai has been constructed based on Sustainable Development Guidelines ensuring the best use of space and energy with the lowest energy impact. More so, our overall carbon footprint from all our factories is minimal.”
About Donear Industries Limited:
Donear Industries Limited is well-recognized in India and outside as one of the best-quality product makers and innovators, who have been in the business for 40+ years. The promoters treat textiles as the Group’s core business and have been putting best efforts to grow year on year. It has a production capacity of around 55 lakh meters per month with the latest technologies and machinery at Surat. Apart from being a leader in India, Donear also has a strong presence in 30+ countries globally. With a comprehensive product basket, the conglomerate has different textile brands under its portfolio including Donear, GBTL (formerly GRASIM Suitings), Graviera, OCM to name a few; and D’Cot & Donear NXG apparel brands with positive cash flow.