In the manufacturing sector, B2C companies are the most enthusiastic adopters of sales and marketing practices, and rightly so. These practices are the lifeblood of B2C companies. They employ persuasive advertising and social media presence to cut through the noise and grab market share, as they should.
B2B manufacturing companies — makers of components, machine tools, and metalworkers — take a more stoic route. Why shouldn’t they? Their order pipelines are more relationship-driven, nurtured over several months and years into enduring partnerships.
Why must they make sales and marketing a priority?
It looks like they need to. Because markets for Indian manufacturing companies in India and globally are changing. Fast. In these hyper-connected, fast-globalizing markets, B2B manufacturers can no longer afford to be passive. This panel is about discussing the importance of sales & marketing and branding for B2B manufacturers.
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